RESEARCH AND CREATEΒ
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Research middle and bottom of the funnel queries.
Create unique pages on your website which match user intent.
ο»ΏCreate content assets that AI cannot replicate. Use real stories and data from your business.
Comprehensively answer everything the user may feasibly ask on the page from their search queries.Β
Add distinct images, distinct USPs, differentiators.
PROVIDE EXTRA DATA
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Comprehensively provide data (metadata & schema markup) to give crawlers the complete picture.Β
Add simple, clear CTAs semi-regularly down the page.
Mention the author of the page and their credibility. Credibility is more important than ever before. Showcase your experience.
ADJUST AND OPTIMISE
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Submit the page to Google Search Console or URL Monitor
Place in the structure.
Check the data regularly andΒ change the contentΒ if users aren't understanding the page.
ο»ΏAdd any recent industry updates.
ο»ΏRegularly check how users could benefit even more from your website. Become a big fish in a small pond in every way possible.
RINSE AND REPEAT.Β
